Uncharted 2: Among Thieves – UK Marketing Campaign

I hate the narrator’s voice. It just doesn’t sound very professional at all. Makes me wanna punch that guy more than anything.

That said, the ad itself is pretty good. Mainly because it actually shows some gameplay footage.

In any case these ads will only have any significant impact if they run for at least a few weeks on all major TV channels instead of just a few days on a select few channels. Everytime I turn on the TV I see some stupid Wii or DS ad. Hell I even saw more 360 ads about frickin Sky and Facebook than any PS3 ad! What the f–k!?!

C’mon Sony, Uncharted 2 is the biggest PS3 title so far this year. So spend all you have to and promote the hell out of this game!

The ad is great but the voice and the paper cut-out look really doesn’t fit with what uncharted is.

ok, enough articles about uncharted 2 please.
your not making the wait any easier.
both opperation flashpoint brutal ledgend were suppose to be out on the 15th but i picked them up 5 days early.
why cant uncharted 2 do the same

The ad is quite bad imo.

The voice actor is doing a bad job, also any casual gamer wouldn’t be able to figure what game it is.

Advice: Put that Uncharted ____ 2 with that black background at the start of the ad like 2 seconds long.

@ MARKix, I agree about putting the ad during things like The Gadget Show and The X Factor etc, but maybe they will do that – the deal with Sky One & Discorvery is sponsorship not the ad, i.e. the little clips at the start and end of each ad break. Personally these are the only ads I watch nowadays as they are my cue to start fast forwarding and my cue to resume playback! They should do some more of these on Sky One’s big shows like Stargate Universe and Lie to Me etc.

If someone asked me to name some adverts off the top of my head I would say – TalkTalk for The X Factor, Swift Car Insurance for Sky One Sci-Fi shows (*very* annoying they were too), PC World for The Gadget Show etc. For me show sponsorship is far better than traditional ads now a big chunk of people use a ‘+’ box from any of the main service providers…

i preordered uncharted 2 and i will get it tomorrow but i met a guy in the beta that said he worked for ND and he had the ND logo next to his name when he played. he said he lived in LA and his PSN was Rogon but is he working in naughty dog?????

@ kenevert, yes Rogon is a ND dev – all the dev team have the paw print logo next to there name (which AFAIK can’t be faked) and I think they also have exclusive character skins too. Some others you may come across include NDI-richard and Winged…

I think the advert is crap really.
It would have been better using a cinema trailer style. This type of advert is ok if you want to advertise a console, but for a game, especially as good as Uncharted 2 you should advertise the game more.
Maybe have hinted towards the story or gameplay?

I got the game today, and i must say ‘wow’. This is by far the best game on the PS3, the best game in console history! I have a 42″ HD Ready tv, and my jaw dropped from the very beginning. The graphics is amazing!And the gameplay, camera, etc. is so good, i fell completely in love. And also the multiplayer part is brilliant. The hole feel of the game is just positive and impressive, unlike f.ex. Gears. I fully understand why Uncharted 2 has received a 6 on the dice from every major newspaper here in Norway! All my friends is also getting it.

I made a wise decision selling my Xbox, and putting my resources only in the PS3!
Love it, thanks Naughty Dog, you made my life som much better!

great trailers, great beta, rubbish ad.
people who have seen the trailers have only seen them after actively seeking them out online, in which case they don’t need to see any ads as they are up to speed with things and know whether or not they are gonna buy U2 anyway.

seriously, U2 deserves better. if they just showed the cinematic trailer with a nice big “UNCHARTED 2: Among Theives” before the trailer, then a FRAKING MASSIVE “EXCLUSIVELY ON PS3!!!!!!!!!!!!!!!!” after. easy.

SCEE: sort it out.

oh and BTW “Mission Impossible 2, Hunt for Red October and Beverly Hills Cop”?

1, Who are U2′s target audience?
2, What stuff will they be watching on TV?
3, What’s our budget?
4, How can we get this really, really wrong?

this seems to be how the marketing guys think. it wouldn’t surprise me if there was a 5 and it said “Has anyone figured out we work for Microsoft?”

Love the adds, well back to the game (got mine yesterday)

Why is that lemon of a narrator talking over the game? Uncharted 2 is a game that speaks for itself, should have simply edited one of Naughty Dog’s trailers and run with that instead…

Also, you have to laugh at some of the european grumbling about a UK Only competition, anyone for irony?

wow the 3rd ps3 advert ive seen on tv now its 230(random estimate in other words xbox has a better marketing campaign than ps3) xbox adverts to 3 ps3 adverts well done concrats looks like this year your actually gonna try sell some ps3s price drop helpd all u need to do now is stop production of ps2s and release an emulater on the ps3 and hey presto another couple of million ps3s will be sold but bad thing is america and japan will prob get the emulater first then 2 years we get it

Well thanks to Royal Mail my LCE copy from Game arrived in the post this morning!!! Either Game posted it out yesterday because of demand or they were expecting it to take longer with the stikes, but either way I’m not complaining!

That’s the second time a game has been delivered to me in under 24 hours from despatch by Royal Mail, last one was FIFA10 from Tesco.com, ordered lunchtime Friday – delivered Saturday morning!