How We Created Most Insane Immersive Movie Experience Ever
Can you tell what films are referenced in these three viral videos?(Check the first two related videos or click here to see two and three in the series). Sony Entertainment Network created them along with creative agency Studio Output to promote the PlayStation Store Video Store, with the aim of showing how a great movie can fill a room and make you feel like you’re at the heart of the experience.
The videos were all filmed in one take, with no post-production or any other SFX trickery, and were achieved using an innovative new image projection technique called immersive imaging, along with some smart design and choreography. What you can’t tell from watching the video alone is that the effect is reliant on the camera looking onto the scene at a particular angle at all times. We had to find a way of tracking the camera while it was moving and eventually realised that the answer was sitting on our desks and in our living rooms: PlayStation Move.
I’ll leave you with this behind the scenes video showing how we turned a plain living room into classic movie scenes using light and creativity.