If you’ve ever heard of The Unfinished Swan before, I’d like to start by saying I’m sorry.
Back in 2008, when we posted videos of the prototype online, a lot of people got really excited. And then a few years went by without another word. So if you’ve been wondering “whatever happened to that weird black and white painting game?” thanks for waiting!
If this is all new to you, here’s the gist: The Unfinished Swan is a first-person painting game that begins in a totally white space. You throw globs of paint to explore the world around you. In the game, you’re a boy named Monroe who’s chasing after a swan. The swan stepped out of a painting and has wandered off into a surreal, unfinished world. Here’s what it looks like:
So what have we been doing for the last few years? Judging from our blog, mostly we’ve been having team lunches and then posing for photos. Which is partly true. But also we started a company called Giant Sparrow, and then signed a deal with Sony to make The Unfinished Swan for PSN.
For those of you familiar with Sony’s relationship with thatgamecompany, it’s the same kind of thing. Sony calls it an “incubation deal.” In addition to giving us funding, they also provide office space, equipment and advice (often in the form of this cheerful graphics programmer from the God of War team). The best part is that we get to focus all of our energies on just making a game.
That’s great because it turns out that making a game is hard. Like, the takes-you-four-years kind of hard. But it’s almost done and we’re super excited to start talking about it.
One of the biggest challenges we had was figuring out what the game was going to be about. The idea of painting a white world is pretty abstract. You could make all kinds of different games about that. A lot of people who saw it a few years ago assumed it was going to be a horror game. And it totally could have been. But after splatting stuff for a few months, we realized what we liked most about it was the sense of wonder it created. We liked not knowing what was out there.
So we made a game about creating a sense of wonder. Our goal is to give players strange and beautiful experiences they’ve never had before. We want to give people genuine surprises, and then keep on surprising them the whole game. The painting a white world stuff is actually just the
first 15 minutes. After that, things get really weird.















26 CommentsAdd Yours
1
Posted on 2 May, 2012 at 9:07 am by ColekPL
Where is PS+ for may!
2
Posted on 2 May, 2012 at 9:17 am by MissSouthampton
I have to have this! It’s looks awesomely unique.
3
Posted on 2 May, 2012 at 9:17 am by spatsnaz
Looks very unique. I can’t wait to play it.
4
Posted on 2 May, 2012 at 9:24 am by NightRanma
Can I have a finished swan instead, please?
5
Posted on 2 May, 2012 at 9:36 am by AzureFelis
Wow, I hadn’t even heard of this before now… but suddenly I’m very, very excited about it. Looks promising!!
6
Posted on 2 May, 2012 at 9:39 am by silent_strike95
@ColekPL The PS+ content was announced last week: http://blog.eu.playstation.com/2012/04/24/heads-up-playstation-plus-update-2nd-may-2012/
Also, this looks pretty cool, a nice unique looking game.
7
Posted on 2 May, 2012 at 9:50 am by FurryFreak
This looks brilliant. I love games like this, that try something different and as you said, give a feeling of wonder. That’s why I love thatgamecompany and their games, and also the reason I’ll be buying this!
8
Posted on 2 May, 2012 at 9:58 am by flamingcarrot
Great to see Sony giving support to these original game ideas.
The game looks very intriguing, and I look forward to being able to try it out.
Please don’t leave it another four years before the next update though
9
Posted on 2 May, 2012 at 10:23 am by KaneTheGoth
..looking forward to this – day one purchase!
10
Posted on 2 May, 2012 at 11:42 am by vonhammer
Buying.
Now media blackout time.
11
Posted on 2 May, 2012 at 11:44 am by toxic-inferno
Any announcement on a release date?
I hadn’t heard of this until a week or two ago, but ever since I saw the prototype, I’ve been extremely excited about the idea of the game! It just makes me wonder why nobody thought of doing this sort of thing before!
Can’t wait to play it!
12
Posted on 2 May, 2012 at 12:49 pm by almighty-slayer
Looks AMAZING. Simply cannot wait to hear more
13
Posted on 2 May, 2012 at 12:49 pm by M3RL1NS_N3M3S1S
Looks like a nice interesting and unique game, you have my attention, keep it and you’ll get my money too
14
Posted on 2 May, 2012 at 12:52 pm by TheNarrator
eep, the game seems rather different than the norm, which is always a good thing.
will totally have to give it a try just for the curiosity factor
15
Posted on 2 May, 2012 at 12:58 pm by fleinn
What! No steroid chumping bros and chest-high walls?! RRRRAAAAAGGGGGEEEE!!!
..seriously, though. The promise of an unfinished fairy tale book seems, you know, promising
16
Posted on 2 May, 2012 at 12:58 pm by jonny_hart_digit
looks wonderful.
17
Posted on 2 May, 2012 at 1:33 pm by taurus82
Fantastic, and the three game deal you’ve secured is also pretty d@mn good too.
Does Giant Sparrow have experience in music visualisation?
18
Posted on 2 May, 2012 at 2:39 pm by CHANG924
guess i’m getting a PSmove
19
Posted on 2 May, 2012 at 3:03 pm by LAILIEL
I will be following this for sure.
Welcome to the PlayStation family Giant Sparrow.
20
Posted on 2 May, 2012 at 3:33 pm by Stonesthrow
Looks awesome, take my money.
21
Posted on 2 May, 2012 at 4:11 pm by CoolRichy008UK
its called the unfinished swan so when is the game finished then LMAO i bet we will get more cool games with weird names soon such as
the fish that would climb a mountain to be killed by a 100ft boot
the journey to flower land
lol daft names great games
22
Posted on 2 May, 2012 at 4:12 pm by CoolRichy008UK
yes people buy ps move its cool
23
Posted on 2 May, 2012 at 4:27 pm by jakster123x
Looks like good fun
24
Posted on 2 May, 2012 at 10:04 pm by oODaNNii-BhoY_94
Always keen and interested in Games that try something creative and different! will look out for this most definitely.
25
Posted on 2 May, 2012 at 11:34 pm by RockLobster2074
Damn it! Now I’m gonna have to buy this. It looks so interesting!
26
Posted on 3 May, 2012 at 6:21 am by residentSteve
Where do these odd games come from trailer shows me nothing not bothered about it.
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