Watch the PS4 TV ad now – THIS IS FOR THE PLAYERS

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As we build up to 29th November PlayStation is preparing for one of the biggest launches in its history – PS4.

I’ve been at PlayStation for 14 exciting years. I joined back in 1999 just before the launch of PS2, and started out working on titles such as Crash Bandicoot and Spyro the Dragon. Since then I’ve been part of every hardware launch and I can’t wait for you to get your hands on PS4 later this month.

At its core PS4 is about delivering breakthrough gaming experiences and we’ve designed a next-generation platform built for gamers by gamers. It will provide Players with an immersive gaming experience like never before, including powerful performance and graphics, integrated social capabilities, intelligent personalisation, and innovative second-screen features.

PS4 has been designed to give every type of Player the power to play with complete freedom and play the way they want to play. This is where our passion lies and we are extremely excited that the most powerful gaming system will soon be in the hands of gamers.

To celebrate the upcoming launch we are today unveiling our ‘FOR THE PLAYERS’ campaign including the TV ad. The ad focuses on taking the Player on a journey through a world where play has been set free by PS4.

As well as showcasing the future of immersive gaming on PS4, the advert also celebrates PlayStation’s rich heritage. We’ve included some of the iconic games and memories you have been sharing with us this year and which players the world over have enjoyed over the past 17 years on PlayStation.

You can watch the full ad above.

#4ThePlayers

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