Go behind the scenes at the THIS IS FOR THE PLAYERS PS4 TV ad shoot

As many of you will have seen, to celebrate the upcoming PS4 launch across the PAL region, we recently unveiled our ‘FOR THE PLAYERS’ TV ad.
The ad focuses on taking the player on a journey through a world where play has been set free by PS4. And as well as showcasing the future of immersive gaming on PS4, the advert also celebrates PlayStation’s heritage. We included references to countless iconic games from PlayStation’s past, as well as a few of the #PlayStationMemories you’ve been sharing with us this year.
In today’s video, you can now take a look behind the scenes to see how we created that PlayStation world, and how those Easter Eggs were implemented.
And one more thing. As you can imagine, all-out war takes its toll on Killzone’s Helghast – the video offers a rare glimpse of what they get up to in their downtime…
#4ThePlayers