BENELUX JOURNALISTS GET SNEAK PREVIEW OF LONG-AWAITED GAME

11 May 2010, Breda – On Tuesday, 11 May, Tons of game consoles, the smell of burning rubber and a fully-furnished ModNation Racers location were the main ingredients for the largest, long-awaited press event, featuring ModNation Racers, the latest arrival in the creative game genre! Journalists from every corner of the Netherlands and Belgium were the first to become acquainted with the game that will be released on Friday, 21 May for PlayStation 3 and PlayStation Portable. The spectacular press programme, specially designed for the imminent release, was divided into two parts: a challenging competition among eight of the largest game media in the Benelux and an informative afternoon programme for all the other media. Let the excitement begin!

At 9:30 a.m., Lot 66, one of Brabant’s most comprehensive entertainment centres, opened its doors to welcome the eight media parties from the Netherlands and Belgium for a real ModNation Racers competition. Each media party, consisting of two members of the editorial staff with two fanatic community members who were selected through various special actions, competed for the highly coveted grand prize: a unique ModNation Racers cup and one of the latest Sony Ericsson Xperi X10 smartphones. Ready… set… go!

Burning rubber and an overpowering smell of fuel awaited the 32 participants when they started on the real-life karting competition. In eight 15-minute heats, all of the participants had the chance to place their fastest lap. This resulted in exciting neck-and-neck races, in which every second counted, since the team with the average fastest lap was awarded the most points for this part.

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