The European launch of PlayStation Vita is just two days away and hopefully your thumbs are twitching at the prospect of getting it into your hands and enjoying what we believe is the strongest launch line-up of games in PlayStation history.

One man that has had a part to play in that history is Andy House, President and CEO of Sony Computer Entertainment. I recently spoke to him about life in Japan, the imminent launch of PlayStation Vita and how we as a business are welcoming this proud new addition to the PlayStation family.

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Let’s get right to it — Retro City Rampage is coming to PS3 and PS Vita! I couldn’t be more excited to finally share the news. For those not familiar with RCR, it’s an over the top open-world crime game that combines everything you loved in classic games and mashes them up into a “toon town” of nostalgia and parody. Steal cars, and then jump on pedestrians for big shiny coins. Collect power-ups and outrun the law while rampaging the city, shooting a light gun or swinging your bionic arm.

Fans of Grand Theft Auto will feel right at home with RCR, but the missions extend far beyond driving and shooting. They fuse classic gaming and modern mechanics to span virtually every genre, from stealth to platforming, adventure, rhythm and more—there are even underwater levels. What I’m most proud of is that everything flows together using the same mechanics and visuals. Even missions inspired by ’80s coin-op games seamlessly take place in the open-world. (more…)

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As well as revolutionary portable gaming, PS Vita comes with your favourite social network apps – Facebook, LiveTweet and Flickr – to help you stay in touch with your friends and keep up to date with all latest news.

All free to download from PlayStation Store; here is some more info and some screens to show you how they look.

With Facebook, keeping in touch is effortless- download Facebook for PS Vita and stay connected with your friends and family, wherever you are.

Upload your best photos to Flickr and start sharing them with friends worldwide. Join new groups, create personalised photostreams and tell your own story online. Flickr is home to billions of inspirational photos – why not give yours a new home, too?

LiveTweet is a bespoke Twitter app that allows you to find and follow users, compose Tweets, Retweet and view updates from your friends, favourite celebrities and industry experts – all via your PS Vita.

Head to PlayStation Store as soon as you get your PS Vita and get connected to the world in play.

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Get a behind the scenes look at the making of the new PS Vita TV ad ‘The World Is In Play’.

The ad brings to life the immersive and connected experiences you can have with PS Vita and in this film we show how we brought those experiences to life.

From building a bus stop on a football pitch in a stadium in Prague to recreating an epic war scene with a real arsenal of weapons, an explosives expert and an army.

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We are confident that when PS Vita launches on 22nd February, it is going to change portable gaming forever and we have created an advertising campaign to show the immersive, powerful and connected gaming experiences that PS Vita offers.

The campaign celebrates that PS Vita brings the world in to play and brings to life incredible experiences wherever you are connecting to gamers all over the world.

PS Vita is our fifth platform launch and we have not lost any of our passion for gaming. Therefore, launching the ultimate next generation portable console gives us the opportunity to once again share our passion with you.

Take a look at our new TV ad celebrating the start of a gaming revolution, first on YouTube (YouTube.com/PSVITA). And let us know what you think.

PS Vita. The World Is In Play

#TheWorldIsInPlay

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