The Unfinished Swan Is Coming To PSN

If you’ve ever heard of The Unfinished Swan before, I’d like to start by saying I’m sorry.

Back in 2008, when we posted videos of the prototype online, a lot of people got really excited. And then a few years went by without another word. So if you’ve been wondering “whatever happened to that weird black and white painting game?” thanks for waiting!

If this is all new to you, here’s the gist: The Unfinished Swan is a first-person painting game that begins in a totally white space. You throw globs of paint to explore the world around you. In the game, you’re a boy named Monroe who’s chasing after a swan. The swan stepped out of a painting and has wandered off into a surreal, unfinished world. Here’s what it looks like:


So what have we been doing for the last few years? Judging from our blog, mostly we’ve been having team lunches and then posing for photos. Which is partly true. But also we started a company called Giant Sparrow, and then signed a deal with Sony to make The Unfinished Swan for PSN.

For those of you familiar with Sony’s relationship with thatgamecompany, it’s the same kind of thing. Sony calls it an “incubation deal.” In addition to giving us funding, they also provide office space, equipment and advice (often in the form of this cheerful graphics programmer from the God of War team). The best part is that we get to focus all of our energies on just making a game.

That’s great because it turns out that making a game is hard. Like, the takes-you-four-years kind of hard. But it’s almost done and we’re super excited to start talking about it.

One of the biggest challenges we had was figuring out what the game was going to be about. The idea of painting a white world is pretty abstract. You could make all kinds of different games about that. A lot of people who saw it a few years ago assumed it was going to be a horror game. And it totally could have been. But after splatting stuff for a few months, we realized what we liked most about it was the sense of wonder it created. We liked not knowing what was out there.

So we made a game about creating a sense of wonder. Our goal is to give players strange and beautiful experiences they’ve never had before. We want to give people genuine surprises, and then keep on surprising them the whole game. The painting a white world stuff is actually just the
first 15 minutes. After that, things get really weird.

0 Author replies

Where is PS+ for may!

MissSouthampton 02 May, 2012 @ 09:17

I have to have this! It’s looks awesomely unique. :D

Looks very unique. I can’t wait to play it.


Can I have a finished swan instead, please?


Wow, I hadn’t even heard of this before now… but suddenly I’m very, very excited about it. Looks promising!!

silent_strike95 02 May, 2012 @ 09:39

@ColekPL The PS+ content was announced last week:

Also, this looks pretty cool, a nice unique looking game.


This looks brilliant. I love games like this, that try something different and as you said, give a feeling of wonder. That’s why I love thatgamecompany and their games, and also the reason I’ll be buying this!

flamingcarrot 02 May, 2012 @ 09:58

Great to see Sony giving support to these original game ideas.

The game looks very intriguing, and I look forward to being able to try it out.

Please don’t leave it another four years before the next update though ;)

KaneTheGoth 02 May, 2012 @ 10:23

..looking forward to this – day one purchase!



Now media blackout time.

toxic-inferno 02 May, 2012 @ 11:44

Any announcement on a release date?

I hadn’t heard of this until a week or two ago, but ever since I saw the prototype, I’ve been extremely excited about the idea of the game! It just makes me wonder why nobody thought of doing this sort of thing before!

Can’t wait to play it!

almighty-slayer 02 May, 2012 @ 12:49

Looks AMAZING. Simply cannot wait to hear more

M3RL1NS_N3M3S1S 02 May, 2012 @ 12:49

Looks like a nice interesting and unique game, you have my attention, keep it and you’ll get my money too ;)

TheNarrator 02 May, 2012 @ 12:52

eep, the game seems rather different than the norm, which is always a good thing.

will totally have to give it a try just for the curiosity factor :D

What! No steroid chumping bros and chest-high walls?! RRRRAAAAAGGGGGEEEE!!!

..seriously, though. The promise of an unfinished fairy tale book seems, you know, promising :)

jonny_hart_digit 02 May, 2012 @ 12:58

looks wonderful.


Fantastic, and the three game deal you’ve secured is also pretty d@mn good too.

Does Giant Sparrow have experience in music visualisation?


guess i’m getting a PSmove

I will be following this for sure.

Welcome to the PlayStation family Giant Sparrow.

Stonesthrow 02 May, 2012 @ 15:33

Looks awesome, take my money.

CoolRichy008UK 02 May, 2012 @ 16:11

its called the unfinished swan so when is the game finished then LMAO i bet we will get more cool games with weird names soon such as

the fish that would climb a mountain to be killed by a 100ft boot
the journey to flower land

lol daft names great games

CoolRichy008UK 02 May, 2012 @ 16:12

yes people buy ps move its cool :D

jakster123x 02 May, 2012 @ 16:27

Looks like good fun

oODaNNii-BhoY_94 02 May, 2012 @ 22:04

Always keen and interested in Games that try something creative and different! will look out for this most definitely.

RockLobster2074 02 May, 2012 @ 23:34

Damn it! Now I’m gonna have to buy this. It looks so interesting!

residentSteve 03 May, 2012 @ 06:21

Where do these odd games come from trailer shows me nothing not bothered about it.

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